Insights Manager

Employer Information

Chain Reaction Cycles


T: 028 9334 5507


Job Title:  Insights Manager
Location:  Portsmouth or Belfast
Position type: Full time, Permanent

WiggleCRC are looking to recruit an experienced Insights Manager to join the ride!

What will you be doing?

You will be responsible for defining and executing against a roadmap of customer insight projects for both the Wiggle and Chain Reaction brand as well as consulting and supporting our wider product marketing teams who deliver for DHB, Fohn, Nukeproof, Vitus and other own brands.
You will be brand tracking at group and campaign level as well as a number of customer insight projects to help to understand our customer groups, define opportunities for the business to grow and continue the refinement of our customer segmentation.


  • Own group level Brand tracking
  • Define a clear roadmap of customer research projects and execute against that
  • Be the single source of truth for audience segmentation and own the continual refinement of who these are by category
  • Present continual insights to the marketing and wider business teams to improve customer understanding


  • 5-8 years experience in customer research
  • Proven knowledge of research methodologies and how to deploy those throughout a business

Why work for us?
We are always looking for talented individuals who are passionate about what they do. We offer some of the most rewarding career opportunities in sports retail, eCommerce, and IT development. Our people are highly valued and thrive in a relaxed culture which encourages innovation and personal development.

What’s in it for you?
If working alongside some for the most creative people isn’t enough, we offer you:
Excellent career progression opportunities, 25 days annual leave, Staff discount, 5% pension contribution, company sporting events, smart casual dress code and a brilliant company culture.

What’s next?
Is this the job for you? If so, we would love to hear from you…
Why not stand out from the crowd and send us your wiggly cover letter to give us a better idea of who you are and why you want to join the team…


  • Permanent
  • Mallusk
  • Closing date: Saturday 20 Nov 2021
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